What is Search Engine Optimisation?

Search engine optimisation for increased website ranking within organic search engine results. Build your websites presence and boost traffic from many popular search engines with a SEO campaign from Melbourne SEO.

Search engine optimisation is the process of improving a website to further harness the power of search engines. The optimisation process includes modifying webpage code and other elements within your website.

Fundamentals of SEO

Keyword Research

Keyword research, the power of seeing how your customers are searching within an engine such as Yahoo! or Google. Melbourne SEO has access to many of the most sophisticated search term research tools available.

Webpage Coding

Code within a webpage can have an effect on how your website performs in a search engine. Quality clean code must be used to achieve the best out of your SEO campaign.

Webpage Copy

Every webpage must deliver a clear message to the visitor, it is also important for each page on your website to deliver the same message to search engines. Page copy is highly regarded by search engines, optimised and engaging page copy can increase your presence in search engine results.

Webpage Formatting

A well formatted webpage is looked upon favourably by both your visitors and search engines. Ensure that your webpage’s are clearly formatted with the correct html tags.

Website Navigation

Ease of navigation within your website is again not only important to your visitors, but search engines. There are many forms of website navigation, some easier to navigate than others. Often what can be seen as effective navigation for the visitor may be rendering your web pages invisible to a search engine.

Search Engine Saturation

Often a search engine may only include your main page within its data base, thus all your other pages containing valuable information are being ignored. Ensure that ALL your pages can be found within each search engine. This can increase the variety of keywords that return your site in a search.

Internal Link Building

Where possible use text links to provide further information to your visitors, ensure that these text links incorporate a search term. A simple example of this, a page is discussing a certain topic, this topic referred to specific terminology, use a text link where the specific term appears to a further detailed explanation page of the term.

External Link Building

External links have been known to increase a websites presence in search engine results if done correctly. When requesting a link on a webpage, ensure that the text associated with that link includes a search term or product name that relates to your website. Don’t forget, external links from your website are valuable as well.

What You Can Expect?

All our optimisation campaigns include the following:

Contact Melbourne SEO today for a free quote.